The South West Region is known for its creativity, green agenda and progressive urban transport approach. By combining forces, the City of Bristol and Unitary Authority of BaNES (Bristol and Bath) demonstrate regional strength and differentiation with other LEPs through collaboration in developing the region’s USP for Brand Britain.
The theme of the proposed initiative plays on the notion of ‘City as a Customer’ experience and provides a framework for the many diverse sub themes within the West of England LEP (WoELEP) skills development requirements. It acts a unifying ‘silver bullet’ marshalling public, charitable and private resource to ensure leadership for the region in developing skills that support the region’s USP.
Under the themes, CREATIVITY, SUSTAINABILITY and MOBILITY the initiative is called: ArtCycles TM.
What is it?
We will invite the commissioning of 100 sponsored ArtCycles TM to tour a selection of cycle trails and civic areas for 100 days covering 100,000 miles along a ‘A Trail of Two Cities’ drawing attention to the initiative and engaging with the public, businesses, schools, academia, cyclists, aspirant cyclists and visitors to the region alike.
- Creativity means art, culture, design, film, animation, gaming, marketing, digital, technology
- Sustainability means doing things smarter with minimum impact and greater efficiency and longevity at their core thereby promoting health and happiness for now and future generations
- Mobility means multi-modal travel, infrastructure and doing joined up things ‘on the move’
Combined they help ‘future proof’ the region and develop a sense of place, purpose and prosperity that is people and community centric.
All require strategy, investment and skill development in a global economy.
ArtCycles TM serves as a high profile, multi-layer and unifying activity that achieves the need to provide an iconic action that emboldens, evokes and engages the targeted LEP sectors with a public face and provides a point of reference that also has wider, regional and broader sector benefits. It has a strategic fit with the LEP, it crosses the targeted sectors, will promote growth and greater social inclusion, aligns with other regional policies and will contribute a strong GVA plus wider socio economic benefits by helping to join up the Economic Areas and Zone identified within the region along existing cycle paths.
ArtCycles TM is an evocative celebration of everything that is great about the Bristol and BaNES region.
Why the contribution is important
The initiative is important because it will promote:
1. Growth and innovation for the ‘Media Hub’ (the ‘unsquare ‘mile) with art, culture, technology and digital media at its heart
2. The whole Region’s green agenda and Bristol’s Green City 2015 sustainability initiative
3. Joined up thinking (connectivity, mobility and multi-modal transport)
4. Quality of life - ‘Fit is the new thin’ - cities surrounded by country with great communications
5. Bristol and BaNES Community Collaboration (a key tenet for the creative industries)
6. Visitor and investment attraction and enhancement into the region
7. Impetus for Bristol’s goal of being in the top 20 of European cities by 2020
8. The region as ‘Cities of Cycling’ and encourage cycling and, in particular, more female take up
9. Cycling is ‘Cool for School’ with cycle maintenance education as a part of the experience
10. Sustrans’ national objective of making 8 out of 10 local journeys to be by cycle by 2020 by providing them with a lead initiative that is sustainable, scalable and transferable
11. Help support Bristol's objective of doubling cycling from 16,000 (4%)
by user551526 on November 19, 2013 at 03:53PM