Branding Bristol

My idea is to finally give Bristol a strong branding. Branding easily recognizable that we all could identify with and be proud of. The same way fashion labels, computer companies or famous hotels are branded but with citizen's input. We all know good brands do sell well...

Why the contribution is important

To successfully boost city’s' economy we need to recognize and focus on what we already have here, highlight it and promote it. Not only in a one off project or initiative but as a whole city. Bristol needs good new branding. To be able to tract investors, creative thinkers and visitors. We've got great heritage sites and buildings, parks and green spaces like many other cities in UK. But we've also have one of the strongest graffiti scene, fantastic creatives, famous and unique brands like Aardman or Trunkie. We've got strong communities, relaxing atmosphere and easy going life approach. What's missing is one strong brand to highlight all of these things. Many cities around the world benefited from re branding: Melbourne, Glasgow, Wroclaw in Poland, not to mention Barcelona or NYC. Below you'll find two links to articles supporting this otherwise obvious idea. But to really understand the potential of strong brand identity we need to understand what branding really is, as it is much more than just a pretty logo.

1. http://www.theguardian.com/society/2008/oct/01/city.urban.branding

2.  http://www.macrame.tv/storage/Saff_CityBrandBarom.pdf

 

by user383997 on November 22, 2013 at 12:14AM

Current Rating

Average rating: 4.0
Based on: 8 votes

Comments

  • Posted by user734334 November 22, 2013 at 18:56

    Brilliant! And you are absolutely right: lots of great stuff here that more people need to know about. We should do this anyway. Also, rather than saving money, it would bring more money into the bristol economy which is fab!

  • Posted by user848589 November 24, 2013 at 15:58

    This is an important issue. Bristol is in danger of looking a bit dated with its branding and compares poorly with the likes of Manchester and Barcelona.

  • Posted by user510427 January 09, 2014 at 14:55

    This is a fantastic idea. We've also now got the added benefit of being able to see which branding hasn't worked in similar cities.
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